To Bee or not to Bee;

To Bee or not to Bee; That is the question (Mark Harvey from High Road Communications initiated)

Pierre M. Omidyar, founder/chairman of eBay website said, “We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” Omidyar must have foreseen the new technological invention, BeeTagging. What is a BeeTagg? Picture a stamp that looks like a network of honeycomb designs. To the naked eye this image, like any code, seems foreign—alien even. However by using a mobile device a brave new world is discovered.

BeeTagging or mobile tagging is based on tags/labels, similar to barcodes, which can be read by the built-in cameras found on most mobile phones.

Please take a second to answer these questions;

• Do you own a cellphone?

• Does it allow you access to the internet? (remembering that nothing in life is free)

• Does it have a camera?

“The concept of Mobile Tagging fulfills all these conditions perfectly: The mobile phone is in fact the universal client. There are even more mobile phones than personal computers or TV sets. In many countries the penetration of mobile phones is more than 100% and mobile phones allow the access to the world wide web almost everywhere, anytime. Using mobile tags embedded into objects in the real world, it is possible to build a reference between these objects and the situational context of the customer as well as to all information belonging to them and to any activities that are possible.”

Imagine also that with the Environmental Sustainability Committee estimating that in 2008 over 222 million tons of waste will occur, it is clear to see how BeeTagging is the future.

“Desire, decision, action and satisfaction are synchronized to a single positive process. The immediacy of this process gives a high emotional quality to the user:“

• the individual desires of the user are important
• the user is receiving all the attention
• the user is the preferred client
• the user is an important person

“The user is given more control and therefore more self assurance. They are given the advantage of knowing they are getting special and individual information, allowing them to not miss an opportunity and is always “in” and up to date.”

The website says it all. As I have pointed out! BeeTagg gives a business the ability to create tunnel vision; a useful tool in the age where everyone is bombarded with a million different messages. However, the age old debate arises surrounding control. You would give the audience the choice to check out the tagg or to continue with business as usual.